Speed Is Not Enough - Direction Also Matters

Give a startup 100 million dollars on day one, and what happens? In fact, we did that multiple times at a private equity fund, where I last worked.

One would guess that the company would grow at a crazy speed. Why won't it? You can hire the best talent (if you assume that expensive talent is also the best). You can spend on marketing, consultants, and whatever you want.

Yet, almost every time we did that, it ended up as a disaster. Most companies crashed and burned. In one of them, the two promoters are in jail for a sensational murder case. In fact, this company received more than Rs 800 Cr and they burnt it to the ground (and stole some) in flat 1.5 years.

Growing a startup is the second hardest thing. The hardest is to build something that customers love so much that will happily pay a reasonable price for your products - the technical term is product-market fit.

Without product-market fit, a high growth startup is a massive rocket without direction.

If there is one thing that history has taught us, it is this: Be it in life or in business, speed is not enough; direction also matters.


Recent Posts

See All

The Pursuit of 'Marks'

A student's life in India is a life-long pursuit of 'marks' - from the Board Exams to IITJEE to whatever. In fact, I was so used to it that even when the race stopped, I wanted to just keep running. O

Overcoming Fear

Probably the first time I came face to face with intense fear when I was in 2nd grade, at KV Hebbal, my school in Bangalore. Painfully shy and introverted, I was terrified of talking to anyone. One da

We're located in the tranquil capital of Kerala, Trivandrum. This is our address:

 T.C.5/2568(5), TJRA Nagar, 158C, Pippinmoodu




© 2020 HabitStrong. All rights reserved.